Team Japan is now part of the America's Cup competition. I am very please to see that many Japanese company take part of this event. Softbank with the Team Japan, Toyota with the New Zealand and Yanmar with USA Oracle. However I am surprised by the little press coverage or interest from locals. Even from the main Softbank webpage, it is very hard to find a link to the AC's website.
I wish these big company will also advertise their engagment in Japan and help to promote sailing yacht here; the Tokyo Olympic coming soon will hopefully helps as well.